News
Asia-Pacific travelers named most digitally savvy in latest global passenger survey edition
November 6th 2025
The International Air Transport Association (IATA) released the results of its 2025 Global Passenger Survey (GPS). Read More » In regional trends findings, the survey results point out that Asia-Pacific travelers are the most digitally savvy, with the highest overall satisfaction levels among global travelers. They lead in using mobile apps and digital wallets to book and pay for travel, and are the least likely to use credit cards. They are also among the most frequent users of biometrics, though their satisfaction with these experiences is the lowest. “This tech-forward group expects ever faster and more seamless journeys,” the IATA points out. In the global market, there are two key trends that are redefining the passenger travel experience. The first one is the mobile reliance rising, meaning more travelers are managing every stage of their journey using smartphones. “Passengers want to manage their travel the same way they manage many other aspects of their lives—on their smartphones and using digital ID. As experience grows with digital processes from booking to baggage claim, the message that travelers are sending in this year’s GPS is clear: they like it, and they want more of it. There is an important caveat which is the need to continue building trust, so cybersecurity remains a priority. Cybersecurity must be core to the end-to-end digital transformation of how we book, pay, and experience air travel,” said Nick Careen, IATA’s Senior Vice President Operations, Safety and Security. The second trend is biometric adoption accelerating. Passengers are already using biometrics for different stages of their journey, from check-in to boarding. But to make the international travel experience fully digital, governments need to start issuing digital passports and enable their secure recognition across borders. When that becomes common practice, travelers, governments, and airlines will all see the benefits of digital identity with an experience that is even more convenient, efficient, and secure,” said Careen. GPS results are based on over 10,000 responses from more than 200 countries.
