RESETTING FOR SURVIVAL
DO OR DIE STRATEGY FOR QANTAS
The A$252 million (US$211 million) interim loss reported by Qantas in February was not a near death experience. But it was getting close. And Alan Joyce, the CEO of the Qantas Group, knew it. He has announced a $2 billion rescue package for the airline group, which he hopes will establish sustainable long-term profitability for the company. Is he right? And will the unions and their supporters allow him to see through his plan?