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Peach Aviation revealed its new logo, livery, and corporate identity
April 9th 2026
On March 31, 2026, ANA Holding’s LCC Peach Aviation revealed its new logo and aircraft livery. Read More » The first brand renewal since founding the LCC in 2011 “represents Peach’s commitment to reaching the next level by further improving our essential quality,” the company said. The new corporate identity was created by world-famous design office nendo, which also worked on the Japan Pavilion at the Osaka-Kansai Expo and the Olympic Cauldron for the Tokyo Olympics. “In this brand renewal, we aimed to create an experience where a sense of security and trust coexist with subtle playfulness and fun. By layering details including negative space, shapes, and organization of information, we designed an appearance that feels “proper but informal,” and by carefully balancing seemingly contradictory elements such as seriousness and playfulness, as well as reliability and lightness, we aim to be a brand that anyone, regardless of age or travel experience, would naturally choose. With this renewal, Peach has evolved into a “slightly more grown-up” version of itself, retaining its lightness while adding a greater sense of calm and quality,” neno’s representative Oki Sato explained. The LCC debuted the new logo at the refreshed airport counters in the domestic area of Terminal 2 at its hub, Kansai Airport. The first aircraft sporting the new livery will enter service in Spring 2027.
